Nowadays, SEO is more important than ever and it is necessary for all online webmasters to properly understand the true meaning of SEO and the potential it creates to make your business successful. SEO is nothing but a set of rules followed by every webmaster to improve their website ranking in search engine results. This technique is a great way to make your website user- friendly, faster and easier to navigate. When compared to other digital marketing services like PPC advertising, SEM or e-mail marketing, SEO provides a fairly good investment, rewards you with higher positioning in search engine results and drives in more organic traffic.
Crawling and indexing process of your website can take some time and it depends on various factors. The time may vary based upon the popularity of the website, content type, site structure, and more other factors. If your website is not well connected through multiple links from other sites on the web or the website has a complex design, there would be certain delays in indexing and this can be rectified by consulting an SEO expert.
Yes, dofollow backlinks offer an SEO advantage. Whereas, no follow backlinks can only increase the exposure of the website and bring in traffic, but does not help in the SEO factor. But the factor to be taken care of is the quality of the backlink, which is determined based on the website linked to it. There are many quality websites, which you might not even hear of. So, check their SEO metrics – Domain Authority, citation flow, trust flow, the external links held by them, their frequency of updating the content, user engagement and more.
In Search Engine Optimisation (SEO) terminology, white hat SEO is the practice of using optimization strategies that are focussed on the human audience, rather than manipulating the search engines. A website that is optimized for SEO using White Hat techniques focusses on the experience of the user, rather than creating content for the sake of Google or Bing rankings.
White Hat SEO or ‘Ethical SEO’ as it is sometimes called is for businesses who value the long-term sustainability of their online presence. Some White Hat SEO Techniques that are used for sustainability include keyword research, keyword analysis, link building (with an emphasis on genuine, beneficial link placement), well-researched content, and site structure that focusses on delivering the best user experience.
In Search Engine Optimisation (SEO) terms, black hat SEO refers to sneaky or aggressive SEO tactics and techniques that focus on search engines with little regard for how this will impact the User Experience.
Google is making it increasingly difficult for Professional SEO’s to ‘game the system’. Old techniques such as invisible text, keyword stuffing, PBN link building, link exchange, thing content pages, and exploitation of keywords for rankings, are being spotted and punished by Search Engines.
Black hat SEO is used by those looking for a quick way to gain high rankings – all the while knowing that these tactics will be punished and de-ranked by Google. In some cases, Black Hat SEO techniques can result in a website being completely banned from a search engine – a high price to pay for reputable businesses and websites.
Don’t stress. Google rankings can fluctuate from day-to-day and always without warning. Just because you are number 1 doesn’t mean you’ll stay there forever. In fact, being at the top is hard work. Competitors are always looking to you for industry best practices, that’s why it takes ongoing work to get to the top and stay there.
Here are some reasons why your search engine rankings fluctuate:
Google has made a change to its algorithm that affects your website
Google is tweaking its rankings based on the way that users are interacting with the search results.
New competitors are entering the search engine results or are updating their content
If there’s one thing to know about SEO, it’s that it is completely dynamic. Nothing is ever where you left it, so it’s important to monitor changes in traffic and get in touch with an SEO Expert who can talk you through the reason it may have occurred and a solution.